![]() ![]() Vriko Kwok (Age: 31): Brazilian Jiu Jitsu Athlete, Entrepreneur, Friend Stefanie Flippin (Age: 33): Coach and Ultrarunner, BIPOC Advocate, Doctor Montana Farrah-Seaton (Age: 26): Ultrarunner, Strength and Conditioning Coach, Model Mirna Valerio (Age: 47): Ultrarunner, Author, Adventurer Leah Yingling (Age: 32): Ultrarunner, Biomedical Engineer, Women’s Advocate Kayla Jeter (Age: 33): Strength & Wellness Coach, Mindfulness Strategist, Runner The participants include:Ĭamille Herron (Age: 41): Ultrarunner, World Record Holderĭevon Yanko (Age: 40): Ultrarunner, Podcast Host Head-to-toe product kits, including new apparel and footwear innovations (to be announced), will be developed in partnership with the athletes and shaped by the brand’s history and expertise in designing for women. Findings will be published beginning March 2024. We’ll also uncover insights into the performance requirements of running products, which can shape our pipeline of future women-first innovations,” said Chantelle Murnaghan, Vice President, Research and Product Innovation, lululemon.Įach Ambassador will have access to leading sport science and medicine support to inform personalized training programs spanning physical, mental, and emotional support, with research taking place throughout their training journey and during the ultramarathon event. “In partnership with Canadian Sport Institute Pacific, we aim to inspire and unlock new understanding around female endurance performance while addressing the sex and gender data gap in sports medicine. However, there is limited research in this space which creates a biased understanding of human endurance as women are heavily under-represented in sports science and in medical research at large.” Trent Stellingwerff, Senior Advisor, Innovation & Research, Canadian Sports Institute Pacific, said, “Women are continuously setting new ultramarathon records, with the difference between male and female performance appearing to get smaller the further humans run. This new body of research is intended to address the limited knowledge around female athletes while bringing awareness to the need for additional research. Women are typically under-represented in scientific research an audit of select sport science and sports medicine journals found only 4 to 13% of published studies were female only 1. In partnership with Canadian Sport Institute Pacific and the brand’s research network, lululemon plans to conduct a series of research studies to better understand female endurance performance and human endurance performance in general. With FURTHER, we aim to inspire belief in what is possible for women when they’re supported with resources typically reserved for men.” “FURTHER is grounded in our purpose at lululemon to unlock greater possibility and wellbeing for all, and we see it as an opportunity to better serve women, solving for their specific unmet needs. “Women are historically underserved when it comes to opportunities to compete, research devoted to the pursuit of their goals, and product innovations built with them in mind, yet they continue to push the boundaries of human possibility in sport regardless of the inequities they face,” said Nikki Neuburger, Chief Brand Officer, lululemon. The feat will take place on a certified looped course with the location to be announced.įURTHER will also include a holistic scientific research program addressing the existing sex and gender data gap on endurance performance, new women-first product innovations, community activations, and a giveback component to support young women. Each will run the furthest distance of their careers with the opportunity to set world records. The six-day FURTHER ultramarathon is expected to include 10 women from the brand’s global ambassador collective, spanning APAC, China, and North America, including five new Ambassadors: Camille Herron, Devon Yanko, Leah Yingling, Stefanie Flippin, and Montana Farrah-Seaton. The initiative will culminate in a multi-day ultramarathon that begins on International Women’s Day, March 8, 2024. VANCOUVER, British Columbia-( BUSINESS WIRE)-At a gathering at its headquarters in Vancouver, lululemon (NASDAQ:LULU) today announced a new initiative – FURTHER – that celebrates human possibility and demonstrates how far women can go when they’re supported with resources and product innovations typically reserved for men.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |